While the printed Newspapers look forward to your end of experience journals and magazines, a real Boom. Especially in the Trend of personality formats, such as the new BOA with Jérôme Boateng.
Helplessly he had to watch from the stands as the reigning football world champion in Russia was eliminated in the first round of the tournament. However, in contrast to his colleagues on the lawn Jérôme Boateng made a good figure. As is so often the star defender had a FC Bayern cool and casual: the baseball cap is with screen pointing to the rear is not quite on the head. The black sunglasses in the John Lennon style color matched perfectly to the head covering, the gold chain completes the Look.
Boateng is considered by many not only as an exceptional footballer, but also as a style icon. On his Instagram profile, you can see him in work clothes, but also in the fancy suit or the funky Shorts with a stylish Hoodie. His favorite pastimes are sneakers. He has, according to his own statement, about 600 Pairs.
His passion for fashion would not want to share Boateng now, with its nearly six million Instagram followers. In addition to his first own fashion creations BOA is now published also its own magazine:. The publisher Gruner + Jahr, calls it “the first urban Lifestyle magazine for millenials”. This fits into the picture. Magazines, especially Lifestyle magazines, are experiencing a heyday.
Jérôme Boateng presented on Instagram the first edition of the BOA
Particularly, the Trend to market print products with the name and face of a Celebrity, does not seem to falter. Gruner + Jahr brought in this year alone, three new personality magazine on the market. To describe its flagship Barbara schöneberger (Barbara) and Eckart von hirschhausen (Healthy life) joined Joko winter scheidt (JWD), Guido Maria Kretschmer (Guido) and just now Jérôme Boateng. Together, they reach over a Million readers.
Recipe For Success Personality Magazine
“We believe that the success of the personality magazines is based on the longing of the people for identification,” said Sabine green greiff, head of brand communication of the Hamburg publishing house. The Prominent price giving in their magazines very much of themselves, their personality and their attitude. “It is exactly this Subjective speaks to the people,” green Griffin.
Successfully, thanks to TV icon and high-gloss optics: The women’s magazine Barbara
This concept seems to work, have also been recognised by other publishing houses. The Bauer Media Group has found with Daniela katzenberger is a prominent TV face for your magazine. Similarly, the Jahreszeiten Verlag, the TV chef Johann Lafer could win. And also RTL-TV presenter Birgit Schrowange recently got your own folder in the Burda-publishing, of course, titled with your first name.
The newspaper is dead – journal live?
The success of the personality magazine seems to be the rapid descent of the print industry to resist. Especially the daily Newspapers have to pay for years of declining sales and advertising revenue to fight.
In August, the CEO and co-founder of the taz, Karl-Heinz Ruch announced, in a Letter to his employees: “The era of the printed newspaper is coming to an end, journalism is alive and well in the network.” The printed output will be set in the foreseeable future. A maximum of the weekend edition will stay in print Form.
Soon History? A stand with daily Newspapers at a Kiosk in Köln
In fact, the news market is shifting inexorably from paper to the Internet. Many have read the day before in the network for a long time, what is the next Morning in the newspaper. The days of the printed newspaper seem to be counted.
But also in front of the magazine market, the digitalization does not stop. NEON, Intro or Spex are just a few of the big names, the set this year, either the printed output or even the entire operation. “The advertising market for print magazines is dramatically shrunk to an extent that was not offset by Digital revenues. Unfortunately, we have not managed, these losses in the long term, compensate for,” wrote editor-in-chief Daniel cook at the end of the Intro on the website of the popular music magazine.
If you want to survive, you must be innovative
In spite of everything, the future seems to be for the magazine market does not look so bleak-looking. Many readers do not want to miss the tactile experience, want to keep the magazine in the Hand, the paper feel. Long stories read a lot better in printed Form than on the screen. “We know that readers spend very much time with Newspapers and magazines and is very hard to deal with. Long texts are read and the attention span is very intense and very long,” said Sabine green greiff.
And magazines have another advantage over Newspapers: they tend to work with timeless themes. The magazine can also be after several weeks again brought out. The glossy pictures are just as aesthetically pleasing, the Interview with the fashion designer or the ten best leek recipes is not less up to date.
The topic of health of Germany’s most famous doctor: that goes down well with the Germans.
Successful formats, under the expansive term “Lifestyle” to summarize: topics such as nature, Housing, food and health are very popular. The German magazine flagship par excellence, the magazine country pleasure proves. Despite a slight decrease of circulation in the past few years, are still sold around 820.000 copies per issue.
Although many magazines have a loyal readership, the magazine market is volatile. New formats need to be innovative, identifying Trends and constantly reinvent. As in other industries, publishers have to try – and if necessary re-screening.
“In the end, decides what the reader says,” said Sabine green greiff. “The industry is certainly not as innovative as it is long. But every magazine needs to have its own access for the stories it wants to tell.” If the BOA has found as “urban Lifestyle magazine for millenials”, will show the sales figures. Is It what goes on the magazine market in the year 2018.