With the introduction of a Dating feature, Facebook wants to improve its Image and at the same time, a share of the multi-million dollar online Dating market. But why Colombians are being used as Guinea pigs?
Facebook wants its users to make more friends, not just virtual. During this year’s “F8 Developer Conference”, announced the US-based company, a Dating function for Facebook and tried on the success of other Dating sites such as Tinder, Grindlr, Lovoo, Planet Romeo or OkCupid.
Critics argue that the scandals involving Leaks, Manipulation and sale of data from over 87 million Facebook users, where the British company Cambridge Analytica was involved, has given Facebook a significant loss of credibility. The lost trust wants to connect to Facebook now with an offer, providing the personal needs of its users in the center, less so on the interests of the political world.
Now you can meet on Facebook the dream man or dream woman, provided one is in Colombia alone. The Facebook Dating is in the South American country is now available for Android and iOS. Users can generate a special profile and a Partner in Colombia or the Rest of the world. The Dating function of Facebook is integrated into the Social Network platform, although the user download a special App, and a separate profile for the Dating need to set up.
Why Colombia?
Facebook has chosen Colombia as a test environment, because the country has a “transferable, homogeneous behavior,” says Nathan Sharp, Manager, Facebook Dating, according to the Portal “Dating Sites Reviews”. With 50 million inhabitants and more than 20 million users in Colombia, for Facebook and also other American and European companies that want to penetrate the Latin American market, a kind of South America, “Haßloch”. The German municipality of Haßloch in Rhineland-Palatinate, with its 20,000 inhabitants is the test market for new functions in Germany.
He doesn’t need a Dating App and more: Facebook CEO Mark Zuckerberg with wife Priscilla and daughter Max (2017)
Colombia is one of the world’s countries with the you Internet test coverage. At the end of December 2017, the Colombian Ministry of information and communication technologies were connected to 98 percent of 1.103 municipalities of the country to the mobile network. 793 municipalities had quick access with LTE. In remote regions of the country, the government of the former President, Juan Manuel Santos installed 1.125 free WiFi Hotspots.
Offer for Singles and page Springer
The new Dating feature offers its Service independently from the regular profile on Facebook. The users in Colombia will be actively invited to an exclusive Dating profile. The new contacts will develop naturally, so Facebook Manager Nathan Sharp, long-lasting relationships and not on the level of secret One-Night Stands.
In front of a grubby meat inspection, as in the case of some other Dating portals quite common, it is not necessary as a modest Facebook-to be afraid of users, anyway. The new Dating feature is limited to text messages and waives Videos, Nude photos, or Links. Privacy advocates should be on alert anyway. From now on, Facebook will not only know for whom you voted in the last election, but also with whom you have quarreled in the time before and after the ballot – or not.