The one you find funny, the other sexist. Vilnius marketed as a “G-spot of Europe”. The controversial campaign is launched on Thursday in Berlin and London.
Only four to five percent of the German and British know where Vilnius is located. That should change with the current advertising campaign, which starts this Thursday in Berlin and London. The campaign is designed to appeal especially to young tourists between the ages of 18 and 35 years.
Criticism comes from all sides
Jurgis Ramanauskas, one of the campaign creators, with Vilnius, it was the same: “no one knows where it is, but when you find it, it’s great”. It was the “G-spot of Europe”. The raunchy innuendo of an impact. “I think that is a strange way of advertising was chosen,” said the head of government Saulius Skvernelis on Tuesday in the Lithuanian Radio. The campaign in excess of from his point of view, not legal and moral boundaries. In view of the “very important visit in Lithuania” was to be chosen for this, but perhaps a better time, he said, referring to the planned Baltic-journey of Pope Francis in September.
The government had asked the city Council previously, in vain, to postpone the start of the campaign. Criticism also came from the Lithuanian Catholic Church, from their point of view, the ads promote the image of Vilnius as a city for sex tourism.
Vilnius, the capital of Lithuania, will be for young tourists, attractive
How the network reacts
Also on the Internet and in social networks Lithuanians are worried about the reputation of their capital abroad, others praise, in turn, the creativity of the developer – young Marketing students and their sense of Humor. “The main idea of the campaign is that only a few people know where Vilnius is really, but if they come here, they are all very happy and fall in love in Vilnius”, – said Jurgis Ramanauskas.
City marketing Manager Inga Romanovskiene defended the advertising on Facebook, with reference to Germany and the UK surveys. Therefore, only a few, what is Vilnius and where it is located know.
2018 Lonely Planet “Vilnius chose goals” among the Top Ten of the European tour. Special Potential of the guide to Vilnius sees as a weekend travel destination. In the first quarter of 2018 210,000 visitors came to Vilnius, 7.5 percent more than in the same period of the previous year.
at/ks (dpa)