He broke several sales records and was showered with awards. The British Singer-song writer Ed Sheeran writes a Megahit after the other. How does he do that?
19. July it’s happening. The British Superstar appears first in the Berlin Olympic stadium: all 75,000 seats are sold out. Concerts in Hamburg, Munich and two appearances in Gelsenkirchen consequences. You are only a stage of his stadium and Open-Air tour through Europe, which includes a total of 25 appointments.
Records and superlatives
In January of 2017, Ed Sheeran was the first artist, of the song “Shape of You”, and “Castle on the Hill” at the same time on the 1. and the 2. Place of the single charts created. This success came to him at the same time in four countries: England, Germany, Austria and Switzerland. “Shape of You” was retrieved in 2017, on the Internet streaming service Spotify has 1.4 billion Times. As his Album “Divide”, appeared on the platform, it was called on the first day, 57 million Times – a record.
2017 Sheerans Studio Album, “the Divide was” the best-selling Album by a male artist in the first week after release. He was the first artist who occupied the first five ranks of the British single charts. In 2017, he was represented with 16 Songs in the Top 20 of the Single Charts. In Germany, too, he stood with six of the Top-20 rankings for a record.
Also at the last Grammy Awards, Sheeran was
A Grammy award for his breakthrough Song, “Thinking Out Loud”, multiple echoes, and a whole host of other awards are also part of the CV of the 27-Year-old.
Secret of success
On the current tour, the names of the visitors are printed on the tickets to the black market with its exorbitant prices to counteract. In 2017, the Briton for his music and his honor was declared the official Engagement of Prince Charles to a “Member of the Most Excellent Order of the British Empire”.
Ed Sheeran as unknown, and at times even homeless, street musician began his career, is unimaginable today. In 2010, he went to Los Angeles, was sponsored by the Hollywood star Jamie Foxx, and built up its fan bases on YouTube, Facebook, Twitter and Instagram. You are stuck with until today.
Ed Sheeran at the European Music Awards 2014
The 27-Year-old with the redhead is a heartthrob – but that alone can’t explain its success.
Original or copy?
Ed Sheeran is considered to be a sympathetic figure, as an “ordinary guy” among the artists, authentic and genuine. His unassuming appearance, he celebrates literally: “I’m the singer, You never want to without a Shirt,” he sings.
The Image of the original song writer, the is, however, clouded by several major, but previously unproven complaints of plagiarism suits.
He cultivates the Nerd-Image, and there are many shy, unassuming young people hope
A flash survey on the attitude of the DW-mates to Ed Sheeran brought a wide spectrum of opinion. “His Four-chords-Hits are more potent than sleeping pills” it was just like “He can bring a hell of a catchy melody.” A colleague said that Sheeran had produced one or other of the “beautiful, sentimental song”, the sounds “in car radio”, and another sums it up: “His fame is justified, as that he can do it actually, what is he doing”. Almost every one of the issues that had a mind to Ed Sheeran – and that alone says a lot.