Tiny handbags and natural sun cream: The project “entrepreneur of the future” helps entrepreneurs bring their innovative products to the market. We present two of them.
Julia Beyer – in-house advertising for the new sun cream
It all started in Lund, a Swedish University town, not far from Malmö. Almost 90,000 residents and nearly 50,000 students, and in the middle of the Munich-Julia Beyer (article image), which made your Master in Entrepreneurship and Innovation. That you even wanted to start a business, it was always clear, but that she now sells at just 25 years of age already have your own product in the whole of Europe, it has surprised myself.
“So, I do a lot of sports, am much in the fresh air, like surfing and then need to protect my skin from the sun, but the available sun creams contained very harmful ingredients.”
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This realization was the birth of your company “Suntribe”, which she founded together with her fellow student, Karl Roos, and Hampus Tarras-Wahlberg. Your goal: to develop a pollutant-free sun cream to protect the environment and sell the cream in the world. “Chemical UV-filters are made for the damage of coral reefs responsible. This is also why we wanted an eco-friendly Alternative,” says Beyer thrilled.
Coconut oil and zinc oxide
The three students collected information about the ingredients of existing sun creams and went on the search for Alternatives. The University’s own business incubator helped in contacts with scientists and provided start-up capital. The three founders of the company invested, in addition to your savings, and worked in addition to the study of the founding of the company. Beyer worked in a cafe, and if you had, mixed them together with the other two in the kitchen, sun creams from natural ingredients. You worked with coconut oil and cocoa butter, and beat on the zinc oxide, a Mineral that absorbs the sun’s rays and is environmentally sound. Now you had your product, but still no idea who it could produce in to a greater extent. The logistics had to be developed and a brand created.
The was 2016. Sleep didn’t work on Beyer in these months and even today, two years after the founding of the company, it must brake to a lot of. Financially it was also often very hard. They travelled with their partners through all of Europe, to find the ideal manufacturer, stayed in cheap Hotels, bargain to get good prices and pay attention to the conditions of production. They had quite a bit of teaching to pay money.
“Idiot tax” is the name Katharina Goldscheider ironically this expenditure. The woman lives in Switzerland, and exported from there, their Minibags in the whole world. Also, she is the proud businesswoman, but there were moments in which she wondered whether it ever will be able to provide high quality Minibags affordable prices.
Kathie Goldscheider want as an entrepreneur with small pockets of large business
“It pays as an Ignorant and a lot of money,” she says. “One of my first prototypes at a cost of between 700 and 800 Euro in the making. To have these prices, I can Minibag never sell.” Goldscheider wanted to, besides, that the product is manufactured in Europe. “Made in China” was not an Option. “We are Europeans, and should also produce in Europe,” she says self-consciously.
Handbags for women who don’t like
The idea of a shoulder bag came to her on the Playground. She was with her two children there, and just didn’t know where you could your handbag safe while you are with the kids on the slide. She had a friend with a small bag to sew, credit card, keys, wallet and similar small important things. A lot of people talked to you, and in doing so, she was aware of the fact that this is a gap in the market and so they decided to manufacture the bags. How many fairs she was to find the right supplier, don’t know you, only that they are made in Italy from one place to the next traveled in order to negotiate with the leather producers. The Problem was a small piece.
“No sooner had I found a good producer, and he said to me too, because the production of 100 bags would not be worth it for him,” says the 44-Year-old and supplemented with schallendem Laugh: “you Know, I hate pockets! I’m not the woman that a bag needs for any occasion. That is exactly why I wanted to necessarily develop the Minibag. Can be worn always, or even in a Large put, if you want to go.”
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The most Important thing was to be from its own product, says the entrepreneur – and to stay. Kathie gold separator plans to conquer the world with their Minibags and also Julia Bayer with your eco-friendly sun creams is developing an expansion strategy for the US market.
The digital strategy is crucial
A key factor for the success of the digital strategy was in both. They have developed their own Webshop and sell your products on big platforms like Amazon.
A Problem in “Suntribe” was simply the lack of visibility. “We have not found our product, we had to set it up digital once properly,” says Julia Bayer. The Minibags initially led a niche existence. As Kathie Goldscheider received a digital Coaching in the framework of the project “entrepreneur of the future”, improved the appearance and the sales figures increased.
The project is supported by the Association of German women entrepreneurs (VdU), the Global Digital Women (GDW) is a network of international Designers in the digital industry, and Brigitte Academy, a training platform for women, as well as the online retailer Amazon. The participants get several months of a digital Coaching. “We have redesigned our Website, texts and photos, as amended, and all search engine optimized,” says Goldscheider, “and then orders from all over Europe came.” The result: it sold in may of this year, so many Minibags, as in the entire previous year.
Both entrepreneurs, but only at the beginning. Julia Bayer is working on other environmentally friendly products for outdoor athletes and families. In the meantime, Suntribe offers also facial creams, and multi-coloured sun creams. Kathie gold Schneider would like to sell a vegan version of a shoulder bag, but has not yet found a prototype that meets your requirements. But the market is waiting, of which the entrepreneur is convinced.