Also, gamers are voters, in any case, the 18-year-olds. Top politicians have discovered the digital games Community, and give to this year’s Gamescom, shortly before the Bundestag elections, the Jack in the Hand.
“Just play together” – that is the Motto of this year’s game fair, Gamescom, in Cologne, Germany. However, the world’s largest public trade fair of the industry is far more than just the meeting place for the Gaming Community. With an annual turnover of more than a billion Euro alone in the first half of 2017 – has also discovered the policy in the digital game world.
German Chancellor Angela Merkel is traveling for the first time this year for the opening of Berlin and the secretaries-General of all the important parties want to show in the Cologne flag. On a whole series of events, hosted by Network variables such as the Youtuber LeFloyd, they want to present themselves and their political messages to as many Gamescom attendees present.
Diamond hits the Hashtag: appointment of the Chancellor, with German Youtubers in August in Berlin
Felix Falk is happy about this new interest in the policy. The Director of the Federal Association of Interactive entertainment software (BIU) has concrete ideas on what you can do to ensure that in the future, the industry can grow in Germany in a dynamic way. “The visit of the German Chancellor and many other politicians is a very important Signal and makes clear the importance of gaming as a cultural and economic asset and what is the significance of the game industry as a factor of Innovation,” said Falk in an interview with DW. At the same time, German policy is not committed but is still good enough for the industry: “We are happy that we have the world’s most important Event here in Germany, but as a Developer, we are simply not as good. Because other countries do much more.” Countries such as Canada, France, England, Italy, or Poland ahead of Germany. Almost all of the major developer sites in foreign countries there is state funding programs.
“More producers instead of just consumers,”
“At the Federal level in Germany we have zero Euro, which previously had to be plugged into the development”, writes Falk. Although good policies are not only important for the media, and the economic location of Germany, but also a good business. “The Minister of Finance for any funding-Euro additional tax revenue, additional investment. It pays, therefore, for the state.” When it comes to Falk, as soon as possible, to set the course so that Germany will be involved in the Gaming industry – not only in consumption but also in production.
The negative effects of a lack of funding would now be clearly visible, – stated in a joint claim for paper of the BIU with the industry Association Game. Germany is still one of the largest markets in the world, as a production location it will lose, however, “increasingly the port”. Finally, the share of sales of German Games-developments declined in the domestic market on only six percent. A systematic development was therefore for the German Games industry is essential for survival, highlights Game-Association-in-chief Stefan Marcinek.
First steps in Virtual reality: Merkel in April 2016, Ex-President Obama at the Hanover trade fair
Digital game development as a technological Motor
The innovation of the game developers are just the gamers that move with the game Controller, digital game worlds will not benefit for a long time. Of the new Standards such as 4K in the graphics or the development of high-performance processors, and Virtual Reality imaging techniques, the industry benefits – for example in Autonomous Driving. All of this contributes to the fact that digital Entertainment is at the peak of the policy is not a marginal issue any more.
Mega-Trend of eSports
Data for the trip in the virtual game worlds of 2016 were glasses on the Gamescom in the center. The last year at the fair, presented data glasses this year to become significantly cheaper, and promises exhibitors and trade fair organizers, more and more manufacturers offer.
More than 20 million dollars in prize money eSports tournament “The International in 2016” in the United States
As one of the key Trends in this year, the fair will see makers of eSports. Long-eSports Events worldwide filling huge halls, often with more than ten thousand spectators, and up to eight-digit prize money. Teams of gamers compete live against each other and bring out the sports arenas to a boil. The Livecasts big eSports Events are commented on in the network streamed live and as the Top games of the Champions League. More and more eSport-associations arise, and already now be implemented with eSports, hundreds of millions of euros worldwide. “Companies such as Audi and Vodafone are involved massively in the digital Sport, also to reach this young, digital-savvy audience that can be addressed through traditional advertising is hardly more,” says the Cologne trade fair boss, Gerald Böse.
Gamescom-managers expect this year with more than 300,000 visitors. Overall, are expected at the fair, the developers conferences, congresses and events of the framework programme, which is spread over the entire city, more than half a Million people. That of the 910 exhibitors, with 72 per cent (68 per cent) more than in 2016, come from abroad, speaks to the international importance of the Gamescom. However, for the industry lobbyists from the BIU and Game, the Numbers offer a clue to stir among the visitors of the policy, vigorously beating the drum for more funding.