Samsung and Apple losing ground in the smartphone market. That claims analistenbureau IDC on the basis of its own estimates. The companies together sold last year, 49 percent of the smartphones, but now it is decreased to 45,7 percent.
It is the first time that this leading smartphonemakers to lose ground on the smartphone market. The sales of both manufacturers grew significantly, IDC calculated. Because the market as a whole, however, still more increased, and decreased the market share of both manufacturers. Something similar happened to Nokia after the release of the iPhone and the first generation of Androids; the sales continued to rise, but the market share is not.
What Apple and Samsung lose market share, largely at the category Others, which all manufacturers outside the top 5 are; IDC does not specify which manufacturers a growth and what exactly sales see decline. The Chinese manufacturers Huawei and Lenovo fall for a while now within the top 5 and do relatively well. Huawei is reaping the fruits of worldwide marketing and distribution, Lenovo is currently mainly active in the domestic market. IDC tips Lenovo, however, as a future global player, because the Chinese company the American Motorola takes on Google and this is suddenly present in the American and European market.
In total, according to IDC, compared to the same months last year, 28 percent more smartphones over-the-counter. IDC measures, incidentally by the manufacturers devices provided to retailers and not actually sold phones. Include Apples iPad sales seemed to last year, higher due to the construction of inventories, something that Samsung already did, so the reported figures are different from actual sales. In addition, report some manufacturers, however, how many devices they have dropped off, but others, including market leader Samsung, don’t do that. These figures are therefore estimates.
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