Google, advertisers only pay for ads that are actually seen by users. The use, for this purpose, the requirement that at least half of the ad is longer than completed. n second image should have been. The expectation is that the advertising prices are rising.
Google has announced that advertisers only will pay for ads that actually by users are seen, writes on his blog. The search giant reveals that more than half of all onlineadvertenties by anyone to be viewed, because they are too low on the page or by other factors. The percentage of non-viewed ads specifically on Google’s network is unknown.
An ad in the new policy as viewed considered to be more than fifty percent of them more than a second, is visible on the page. The technique to determine this is called the Active View and is accredited by the Media Rating Council, an organization that benchmarks for ratings.
With the change, hopes Google, that companies more money will be spend on digital advertising. At this time, a fifth of all marketing to digital advertising, issued, in spite of the strong growth that the market is going through. It’s likely that the advertising prices thanks to this change, rise, because the supply from Google is now focused mainly on visible ads.
