Hyves is finally gone offline. Parent company Telegraph Media Group, had already announced that the site from Monday should be unreachable, and around nine o’clock went to the site permanently black. Users are to HyvesGames.nl led.
Three Dutch founded the social network in 2004 under the name StartPhone, a name that a few months later with a change of the functionality was changed in Facebook. The site grew within a few years, to the most popular Dutch website, and reached its peak in 2010, when Facebook more than ten million members and on a single day 275 million page views generated. For comparison: the largest Dutch news site Nu.nl is now around a billion page views per month, approximately 30 million to 35 million per day.
The Telegraaf Media Group took Facebook around the peak for an amount of around 43 million euro. The popularity of the site declined after that, although the parent company is not flush with exact figures about the visit after the acquisition. Tweakers has published previously an extensive back-story about the rise and fall of Myspace.