Yahoo wants a younger audience to attract, and according to sources plans to microblogging and networking site Tumblr to take over. Conversations about a possible collaboration or acquisition would be already underway, but an agreement is not yet come.
Earlier this week, the cfo of Yahoo that the internet company more users between 18 and 24 years should be attracting. “One of our biggest challenges is that we have an ageing group of users,” says Ken Goldman. “Part of that challenge is to be visible again and be cool.”
According to sources, wants Yahoo a strategic alliance to compete with the popular Tumblr, or maybe even take over. A deal is still not there, but there are serious discussions going on, reports AllThingsD. Yahoo has been interested in Tumblr. Since Yahoo ceo Marissa Mayer made the switch from Google to Yahoo, she would several times meetings have had with the top of the social-networking site.
A deal with Tumblr means for Yahoo that the a large number of young users bring. However, there is still the question of how money can be earned, with Tumblr, that only in may last year has begun with ads on the site. With those ads in 2012, thirteen million dollars in revenue brought in. That amount should increase in 2013 to $ 100 million, says Tumblr founder David Karp at Forbes. In 2011, the value of Tumblr estimated at 800 million dollars. This would become a billion dollar have grown.