Director Square Enix set strategy for the future apart

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Yosuke Matsuda, the new director of Square Enix, presents a roadmap that enables the company profitable again. The most important step is that he is the development time will shorten, to the investment per game to reduce.

Matsuda put his plans down into a comprehensive pdf which can be found on the website of the publisher. Therein concludes the new director for Square Enix in the past relied much on the market for ‘packaged products’, or games as a tangible product through a store to be sold. That looks Matsuda also as the principal cause of the loss of 134 million dollars that pastor Yoichi Wada in march had to report. The loss was for Wada reason to resign, and the reorganization of Matsuda.

Matsuda outlines in his manual three ‘initiatives’ that he is the company healthy again. The main conclusion is that he is the development time of games would like to shorten. So he wants the cost of developing games limit. As a result, wants to Matsuda also create games that are more focused on a specific region. He acknowledges that Square Enix until now tried to make games that at a global audience catch on. There was the investment to be calculated and there were the expectations based on it. The recent losses make clear, however, that it is difficult to make a game that is a global hit. It referred Matsuda to games like Sleeping Dogs, Hitman: Absolution and Tomb Raider, which in the preceding fiscal year of the publisher appeared. All three got good reviews and were millions of times sold. However, that was not enough to make the investment of Square Enix to recoup.

Want Matsuda to try to players at an early stage in the development of games to engage. He refers to the success of Kickstarter and Valve’s Greenlight and Early Access, as ways to be in an early stage, feedback from players to get.

In addition, the new managing director of games for mobile platforms, although he acknowledges that it is difficult to earn money with it. Until now, Square Enix especially remakes of old titles from its own portfolio for mobile on the market, but Matsuda would now also new titles for mobile platforms started to develop. Lastly, Matsuda clear that the plan has just been prepared, and that it is still too early to products to indicate that the new strategy emerge. He stressed, however, that Square Enix ‘flagship’ games will continue to make, where a large budget is available. A number of the publisher’s show at E3, the gamebeurs at the beginning of June in Los Angeles takes place. What that, however, he is not los.