Apple has, during the presentation of its quarterly figures, the rumors about new products that the company would work, fueled. Although the manufacturer suggests for the time being not with products on the market, says the opportunities to see with new product groups.
Rumors about a mysterious product teams at Apple who are involved with the development of totally new products, other than a mobile phone or tablet, do already much longer the round is. Although Apple typically the jaws stiff on each other about new products, has Apple-ceo Tim Cook during a q & a with analysts for the first time hinted that there may be something quite new could be worked on.
“Our teams are working hard on new amazing hardware, software and services,” said Cook. “We remain confident in our product plans for the future. We will continue our focus on the long-term. We see opportunities and one of our opportunities for growth are potential new categories and we are very excited about.”
According to the critics, succeeds Apple there is not enough, more is still to innovate with its current iPhone and iPad, and would there what need to change at the company. This was not only fodder for rumors about cheaper versions of the iPhone and a new look for iOS 7, but also for speculation about a new design for the iPad.
Cook made his statements during a conference call with analysts, where he is also the subtle attempts made to the rumors about the lack of innovation at Apple and the head to press. Not only he was referring to Apple’s current products, but also to what there still is to come. “We have a culture of innovation”, said Cook. According to Cook, this is the same culture as that from which the iPad and iPhone have emerged. “And we have many more surprises are in preparation.”
On the question of when the new products came, avoided to Cook the direct response. “I don’t want to be more specific, but I am saying that we are in the fall and across 2014 with great stuff will come.” Previously had already Cook hinted at the possible development of an Apple television, some of which are already rumours doing the rounds. Also, there are rumours about the possibility for an Apple watch.