Facebook has, under the name of ‘Nearby’ a new geolocatiefunctie to its mobile applications added. Nearby should small businesses have to be found. Also, companies can be assessed.
Facebook users could already longer location data to link to postings on the social networking site, but these location data were still little accessible. With the introduction of Nearby, available in the new Facebook app for iOS and Android, you have to change in the future.
Nearby can be seen as a competitor for geolocatiediensten as Foursquare and Yelp. The service is co-constructed by developers of the former Gowalla, a company that by Facebook a year ago was taken over. The Nearby tab in the Facebook app shows neighbouring businesses for which the social-networking site think are relevant for the user. Through the service, may, among other nightlife venues, restaurants, and shops viewed and assessed, reports TechCrunch.
The Nearby option is still not see or friends in the area at a given location are ‘checked in’, while a service like Facebook Events not yet with Nearby linked. Nevertheless, it is Facebook with the introduction of Nearby trying to focus more on the search market. Also is Facebook moving away from html5 web applications; the company is focusing on native applications for mobile operating systems, especially because this may better performance and more possibilities.