Almost a fifth of the mobile users of Facebook accesses the service only through the phone. That writes the company. The mobile users are a growing problem, because of Facebook to mobile users a lot less money.
The number of users that the service is only a phone increased in recent months, from 83 million to 102 million. Facebook cares not about from where that growth is coming from, but presumably there are a lot of users from developing countries: in Africa, Facebook is one of the most popular sites on phones to visit while desktops and laptops are much less common.
The figure comes from a private document of Facebook, that the American government should be supplied because the company is publicly traded. The mobile users pose a threat to the future profitability of the social network, because Facebook to mobile users for a long time not so much money as to users at the desktop: on the smaller screen of the phone, for example, less ads. Works Facebook to the integration of ads in the stream of users.
Despite the large use of Facebook on phones, complain users still bitterly about the slow applications for smartphones. The social network is going to be iPhone app therefore fully rewrite: a new version in the coming months, appear. Facebook-ceo Mark Zuckerberg showed, moreover, disapproving towards the rumor that Facebook along with HTC own phone would make: it would be according to Zuckerberg ‘not logical’ to do that.
Facebook already has multiple ways to be a presence on phones to expand as manufacturers, probably against payment, a button with the Facebook logo on phones. Under more HTC did that last year with the ChaCha. Sony integrates Facebook services into its Android skin. Also get the iPhone with iOS 6 Facebook integration.
