Also in Belgium lwa is the law brought into line with the European directive on cookies. Other than in the Netherlands have Belgian websites visitors only to inform about how the placement of cookies may prevent.
The Thursday adopted Belgian law requires website owners to inform visitors about the use and placing of cookies on their systems. In addition, they must make it clear to consumers how they the placing of cookies can manage the settings of their browser. Thus, there is an opt-out instead of an opt-in. The netherlands has for this last, strict implementation chosen. This has led to much dissatisfaction, and a lack of lead and a large part of the web sites ignore the Dutch obligation.
The Belgian branch of the sector organisation for online advertising, IAB is moderately positive about the Belgian implementation. “The trust of the consumer is crucial for our websites. That is why we support this legislation,” says Patrick Mark of IAB Belgium. At the same time, with the new rules, the advertising, the stricter its own rules with respect to behavioural advertising, in let go. Sites need to sort on the person advertising be accompanied by the placing of a i-icon, and go to the information page Yourchoicesonline refers. There, the visitor preferences on a per ad network to manage and address complaints.