Sony is going to new Xperia smartphones develop in half of the time in which that happens now. Would Xperia smartphones from now up-to-date specifications. That says, the director at analysts.
In addition, other departments of Sony, as developers of cmos sensors, increase cooperation with the smartphonetak. That has Sony ceo Kazuo Hirai said in a conference call with analysts. Sony expects a lot of the smartphonedivisie, the former Sony Ericsson.
The time that it takes to be a smartphone on the market half as long, according to Hirai. Sony, previously Sony Ericsson have struggled to devices on the market in terms of specifications to be able to compete with Samsung, LG and HTC. For example, Sony last month are the Xperia S, while HTC with the Sensation in may last year a phone on the basis of the same chipset on the market brought.
Hirai expects a lot from the cooperation between smartphones and other Sony products. This week, Music Unlimited in the Netherlands, a Spotify-like service to stream music. Other services in the Sony Entertainment Network will follow later this year. Last year, Sony introduced a PlayStation Certified line for phones. Phone line have access to a downloadwinkel with games, including ports of old PS1 games.
It is unclear when the first results of the new policy of Sony will become visible. The development of new smartphones will cost usually between nine months and two years, where much is dependent on external parties, such as suppliers of processors and memory.
The company made Friday also known to have started the rollout of Android 4.0 for existing devices. Not the new Xperia S, but some devices of last year to get the first update, namely the Xperia Arc S, Ray and Neo V. All Sony Ericsson phones from 2011 will get the update, all can that a month and a half to complete. The Xperia S update will follow probably after that.
The update is first available in Scandinavian countries. When the update in the Netherlands download will be, is unknown. Sony says users can’t call on the phone; they will via the desktop software should look.