Drop ultrabook prices are expected for the end of 2012

Acer expects that the prices of ultrabooks by the end of 2012 to drop to 600 to 700 dollars. Taiwanese manufacturers could include hybrid hard drives going to use the prices of the Ivy Bridge ultrabooks down to get.

Intel is going to the manufacturers a discount of 60 to 70 dollars for the sale of Ivy Bridge boost, according to DigiTimes, but that would not be sufficient to bring the ultrabook prices low enough to get. An ultrabook now costs 900 à 1000 euros. Intel would, to increase its market share, the average price of thin laptops like thick under 1000 euros.

Storage hardware covers 10 to 15 percent of the total production costs of a notebook. The use of a hybrid hdd, which is half the cost of an ssd, therefore the price can be significantly reduced. The ceo of Acer, Jim Wong, therefore expects that the prices of ultrabooks will drop to 600 to 700 dollars, at the end of 2012.

Intel, the spiritual father of the ultrabook platform, sets some requirements on manufacturers before they ultrabooks. So they should certain write and read speeds pick up, for which ssds or hybrid hdds are needed. A hybrid hard drive combines a regular hdd with a small ssd, as a cache, by making use of the Smart Response Technology.