Sony will sell fewer tv’s and lowers verkoopverwachting PS3

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Sony has in the usually lucrative christmas season, less tv’s are being sold than at the end of 2010. The group sold just more PS3’s, but less PSP’s and PS2’s. Sony posted a significant loss for the third quarter.

Sony has in its third fiscal quarter of 2011 a loss of 159 billion yen, converted 1,58 billion euro. The Japanese group has its expectations for earnings have been revised downward. The reasons that Sony calls for the poor results are a result of the floods in Thailand, the sale of the shares in the joint-venture S-LCD, and the acquisition of Sony Ericsson, while a strong yen would play a role.

Sony sold 6 million tv’s in the period October to december 2011. A year earlier, the company sold 7.9 million televisions. Nevertheless, Sony added that this year 20 million tv’s to sell, as previously indicated. Sony also sold fewer cameras, and pcs than in the third quarter of 2010.

However, he did Sony a little more PS3’s to sell: the sales increased from 6.3 million to 6.5 million units. Sony, however, expects in its fourth quarter, less Playstation 3’s to sell. The company lowered the expected 15 million consoles to sell to 14 million. The sales of the Playstation Portable declined and also the Playstation 2 seems to now be the longest time have had: Sony sold there are still about 900,000, much less than at the end of 2010, when 2.1 million over the counter went.