Research: viewing angle is very important for consumers

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A study, commissioned by 3M shows that 44 percent of the respondents are not aware of differences in image quality as an off-angle to watch tv. When it is pointed out, choose 88 percent of the brightest tv.

From the American research shows that of the 600 respondents, 46 percent below a horizontal angle greater than 15 degrees to the tv in the living room when they are alone, while this rises to 67 percent, as well as with others to watch tv. For the second tv apply similar percentages.

Despite this, 44 per cent are not aware of differences in brightness and color as the outside of the axis direction is considered, while 88 percent of the respondents in a direct off-angle comparison between the two tv’s the brightest of the two to choose. It also shows that 47 percent are tv brighter adjusting, since the defaults are not sufficient to be experienced.

Of the respondents, has 86% have a flat screen tv, while 15 percent plan is this year to buy a new tv. 60 percent of consumers consider picture quality when buying a tv as ‘extremely important’. It is not known what tv’s used for the survey.

With the independence of the research should question marks be placed. Client 3M makes, after all, under the more filmlagen for tv’s, that a uniform light distribution of the backlight to deliver, and thus has a direct interest in the results of the research. The survey was conducted by CBS Vision.