Zynga announces Zynga Direct, a private online platform in which the games of the developer can be played. Zynga wants with Zynga Directly, independent of Facebook, where the successful games now to play.
Zynga’s director Mark Pincus announced Zynga Direct, during the own Unleashed event in San Francisco. Directly according to the director, “a platform for a direct relationship with customers, both on the web and mobile’. According to him, the platform is intended “to give you a whole sandbox, as well as social contact around the games within the games themselves is not possible’. Directly is, however, mainly a way for Facebook to work. The developer, known for games like FarmVille and Mafia Wars, is already longer of the opinion that the social-networking site to a lot of money asks. Facebook requires 30 percent commission per transaction.
Pincus gave during the presentation, however very few details about Directly. Thus it is not clear whether the new service is only a downloadplatform or a social-networking site, which is separate from Facebook and Google+, where Zynga operates. There is already two years Immediately doctored, says Pincus. The games of Zynga draw monthly 250 million active players, good for a profit of $ 90 million over the past year. The company has made preparations for an ipo, which makes it a billion dollar hopes.
