Travel

Mickey mouse meets billion people

In Shanghai amusement Park opens for the first Disneyland on the Chinese mainland, the world’s largest Disney-fairy-tale castle its doors.

The fairy-tale world, offers everything that makes Disney world’s popular: A wild water ride in the style of a pirate Saga “pirates of the Caribbean”, a stage show of the animated film “frozen” and attractions around the characters from “Star Wars”. These are just some of the signs with which the group wants to leave the Park as soon as possible, in the black letter – also with the help of classics such as Mickey mouse and Donald Duck.

The equivalent of just under € 4.9 billion has Disney in the Park, on the edge of China’s industrial center costs. Disney CEO Bob Iger described the opening of the 2011 project started as a “crucial milestone” in the company’s history. Disney builds that the government’s promotion of the private consumption, the Shanghai Disney Resort, start-up assistance.

More than 300 amusement parks have opened in the newspaper “National Business Daily” that in the past few years in the middle Kingdom. Last year there were, therefore, alone 21, 20 more are in preparation. With the American competitor, Universal Studios and Dreamworks, working in Beijing or in Shanghai at own entertainment worlds.

Around 330 million people live within three hours travel time to the new Park on the river Yangtze. In a country where the average monthly salary is only 246 euros, but ticket prices are between 50 and 79 euros, family trips, fast luxury travel. “Some people with average income could be Disney too expensive,” says Professor He Jianmin of the Shanghai University of Finance and Economics. However, the Park have the potential “to be one of the world’s most profitable for Disney.” This, says Jianmin, needed to focus the fairy-tale world to a higher income clientele.

is/ks (AFP)