Microsoft, Yahoo and AOL go on the advertising market closer together to better resistance to be able to offer to Google and Facebook. The companies will from next year under the more ad space you can sell.
The collaboration makes it from the beginning of next year possible for each of the three companies has not yet reserved advertising space on each other’s sites to sell for advertising purposes. Although the three companies work more closely together, they remain together still compete. For example, an advertiser still choose to be exclusive to one party to advertise. In addition, the companies are not to each other, and condemned; they continue to have their own ad network to manage. The cooperation would therefore be no problem to produce with the competition authority and the benefits for the market as a whole, according to the words of Rik van der Kooi, vice-president of the Microsoft Advertising Business Group.
The three companies will see their share on the advertising market already under pressure, while that of Google and Facebook likely continues to grow. According to Microsoft, the collaboration is, however, not a response to specific market developments. “Other parties are welcome to join us to close,” says the company against Reuters news agency.
The agreement is apparently good for Yahoo. It’s been some time, less well with the company, which is suffering from competition from other internet companies. There were, therefore, the last months of rumors about the company itself in the shop window would. Among others, Microsoft would several times have shown interest, and a bid was made to the internet company. Also AOL, Google and the Chinese company Alibaba would reportedly Yahoo take over.