Mayer puts Yahoo in the window

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Internet

Mayer puts Yahoo in the window

With the Internet Dino, it goes gradually to the end. You could think that. Lastly, believe yourself the Boss any more, that Yahoo your own strength can save.

Marissa Mayer was once considered the great hope for Yahoo. Finally, it was the trained computer scientist until the summer of 2012, part of the Google wonder. Exactly this phenomenal rise of a search engine to the (almost all-)mighty Corporation should considerably older competitor Yahoo, if you please, repeat.

But nothing came of it.

The current quarterly figures, after the US market close is published, demonstrate the gradual decline: The Internet pioneer reported a loss of 4.43 billion dollars. This was triggered by a massive goodwill write-down of 4.46 billion dollars on the business in North and Latin America as well as in Europe and in the Blogplattform Tumblr. Yahoo had around a billion dollars for Tumblr paid to younger users attract. However, met the depreciation – an adjustment in the high prices of Acquisitions – particularly the North American business with 3.7 billion dollars.

Too little income with Online advertising

Although this allowance is a Once-effect was to get the Internetkonzern, despite all Attempts by Marissa Mayer to be its core business of Online advertising is not in the swing of things. In the last quarter, sales grew year-on-year to just 1.6 per cent on good $ 1.27 billion. Now attacks the Konzernchefin to take radical measures and raises about 1,600 employees out.

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In a restructuring amounted to approximately 15 percent of the jobs away, it said at the presentation of the quarterly figures. Consideration will also be selling parts of the company. In addition to “strategic Alternatives” to be examined. With this formulation turns Yahoo in fact for sale.

“The Growth Market” In Germany

Mayer announced an “aggressive strategy for the simplification” of the company. The new concept also includes the closure of several business units. Yahoo wants to from now on its three major platforms focus: search, Mail, and Tumblr. In the Media, the group on the topics news, Sport, Finance and Lifestyle. It has Mayer especially so-called “growth markets” in the view, which, in addition to the USA, Canada, UK, Hong Kong and Taiwan, also Germany will be counted.

In December, the group decided to be kriselndes core business into a new company to outsource. Under the pressure of the shareholders renounced the Yahoo, however, his lucrative stake in the Chinese Online giant Alibaba to sell, it is Mayer previously had announced.

Despite the change in strategy is Yahoo still under the significant pressure from influential investors. In January demanded of the hedge funds, Starboard Value, is the traditional core business of Yahoo sell. Already in December, the investment Fund SpringOwl required, almost all the jobs at Yahoo to swipe and Konzernchefin Mayer to fire.

rb/as (afp, ap, dpa, rtr)