SMS soon at the end?

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SMS soon at the end?

It was popular to quickly find messages by mobile phone to send and gave mobile operators Milliardeneinnahmen. But in the age of WhatsApp and Co break, this revenue way.

Who needs WhatsApp, where it however the SMS and other Messaging services out there? That was the big question, as the microblogging service founded in 2009. Today asks that any more. Rather, the question is: Does anyone the Short Message Service (SMS)?

It had all started so well. Since 1995, in Germany, SMS will be sent. The number of a maximum of 160 characters long short messages over the mobile network to be sent, exploded outright. Their Zenith reached the communication by SMS 2012. At that time in Germany were more than 59 billion messages in Handytastaturen typed. Since then it goes downhill. In 2013 there were just under 38 billion, and in 2014, only 22.5 billion. According to a study by the consulting firm Dialog Consult the number of the sent SMS 2015 compared to 2012 with only one-quarter amount.

A lot of competition for the SMS

For it to send the Germans every day, nearly 700 million WhatsApp messages. Also on other channels for fighting the SMS against the mobile competition. The world’s largest Online network Facebook has with Facebook Messenger another SMS replacement in the race. With many different functions want to the Messenger something like “the Swiss army knife” among the Kurzmitteilungsdiensten be from the Pay up to the Taxi order. At the beginning of the year, cracked the service is the mark of 800 million users worldwide.

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Also Apple is with at the Start. Its SMS Alternative iMessage launched in 2011 and runs on iPhones, iPads and Mac computers.

2012 was in Switzerland Threema lifted from the baptism. The service advertises especially with its encryption, with no one except the interviewers to access the content might have. Especially after the revelations of Edward Snowden about Internet Surveillance by intelligence agencies got Threema and similar deals, with strong encryption, advertise, strong inflow. Other Western Messenger build since the crypto-protection.

In China, where Western Online services largely are blocked, have native SMS-Alternative spread. The Service, Tencent in the Online group, Tencent came last on 650 million users – a jump of 39 per cent within a year.

“Who today, from the phone, a message writes or a picture sent, used in very many cases, Internet-based services”, says Bernhard Rohleder, CEO of Bitkom, the Digitalverband Germany. That will only intensify when mobile broadband networks become faster and more and more Smartphone users, mobile data flat rates. But: “The Messenger services, the SMS medium is not completely repress,” says Rohleder.

Businesses and older users are the SMS true

Especially young people use social media, like Facebook or WhatsApp

It are mainly the older mobile phone users who still send SMS, and those who have become accustomed to, to write SMS, says Daniel Berger, an editor of the computer magazine c’t, in an interview with DW. “I think, I will continue to do so, because they do not have to readjust want to or can,” Berger said.

In addition, several companies use SMS. Airlines send on this journey boarding passes for Check-In at the airport, the Deutsche Bahn informed about train delays, banks send Mobile TAN for Online Banking and parcel services, inform your customers about delivery dates.

SMS does not pay more from

Earn do the mobile phone companies anyway, not much more to the text message. Although it costs a text message of up to nine cents, but since many mobile phone users, the following have been completed, you often pay anything extra for a SMS. And the messages of the companies to their customers, send usually run about Großkundenrabatten.

For mobile operators, this means: The Milliardenumsätze by SMS are over. In 2009, wore in Germany, the income generated by SMS eleven percent of the total turnover of the provider; in 2014 there were only around five percent, according to a study by Dialog Consult.

Also, WhatsApp is the mobile operators, no new Golden time”. Because usually exceed the cell phone users the already reserved data volume of your mobile account.

WhatsApp for business?

And the competition gets the SMS remain on the Peel. In January, WhatsApp co-founder Jan the koum not only declared that WhatsApp will in future be free of charge. He is also planning in the area of communication between companies and consumers move on – i.e. in the field, in the yet SMS will be sent. “When you get to the SMS looks back, it was about two things: the communication of people among themselves and between companies and people. The first part we managed. But we think that the second part is also great,” said the koum in an Interview with the German press Agency.

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Also, Berger c’t sees Potential: “I think that WhatsApp and Facebook Messenger more and more platforms, on which services can take – for example, a table in a Restaurant reserve,” says Berger. Also, would WhatsApp work on it, his data to encrypt. More safety could be the thrust in the communication between companies and customers even stronger.

In India there is already a company in the via WhatsApp Sandwich orders are accepted, told Jan the koum at a conference in Munich in January. Another little company would be chocolate on its platform to sell. Only exceptions or the beginning of the Grand entry into the large business enterprises? WhatsApp hopes to at least make even bigger corporations as the users to win and are working on the development of Tools and services, such as airlines and banks to efficiently and securely with their customers can get in contact.

Remains the advantage of the SMS that you on any mobile phone works without wifi, without LTE, without Internet access and without the receiver have the same service installed. He needs only a telephone connection. However, I think it is this advantage sooner or later disappear, when more and more regions of the mobile Internet to be connected. Plans to there are enough.