Kortingsbonnensite Groupon has its terms and conditions modified. The company wants more data from its users to track and share with other companies. It would also location data through its mobile app, collect.
The changes in the general terms and conditions Sunday in an e-mail to approximately 83 million customers are sent, so reports Cnet. Groupon says in the mail that the location data is collect from users of the mobile application of the company turning. The users must be in the settings, have given permission for this data to share with others. According to Groupon can, with this data more customized offerings, but it can under the new conditions the location data with advertisers to share.
Groupon performs the changes in the terms and conditions just prior to the fair. Presumably attempts to make the company as much openness as possible to clarify its privacy policy, because the various regulators Groupon will have to review for its ipo. In addition, there are more and more competing services that the business model of Groupon is to take on and on a large scale grocery coupons offer. By more user data to collect from a larger number of customers, hoping Groupon them to stay.