Microsoft start in 2012 with interactive Kinect ads

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Microsoft start in 2012 with NUads, a service that enables interactive ads can be shown to owners of the motion-sensing Kinect controller. Users can then, via Kinect on the ads to respond to.

Microsoft announced at the Cannes Lions International Festival of Creativity the new service NUads. The consolebouwer goes interactive display ads in the interface of its Xbox 360 console. Who is the motion-sensing controller Kinect on the console has connected, you can use voice commands on the displayed ads to respond to.

Who wants to know more about the product shown, the command “Xbox More” to comment. The extra information is via a mail. Who wants to know where the product is available for sale, can the command “Xbox Near Me” to express. On the tv is a map of the area to see. Who, in his opinion, want to give on the product and on ‘Xbox Tweet’ utters, then a message to enter. Should be advertised for a tv program, then the command “Xbox Schedule” enough to receive an sms as soon as the program starts. There may also be communicated via gestures. Advertisers can ask users to vote in a poll by with gestures from the options to choose. Advertisers seem to be excited. A senior official of agency Saatchi & Saatchi called NUads is already ‘phenomenal’.

Microsoft begins in the spring of 2012 with NUads. The option to use the voice with the Kinect to communicate ready. The option is now only available for English regions. In the spring expect Microsoft option also available for other languages, including Dutch.