FCB: Sponsorendeal without Conscience?

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Bundesliga

FCB: Sponsorendeal without Conscience?

FC Bayern Munich signs a sponsor contract with the airport of Doha, Qatar and receives thereupon immense criticism in the network. The Vereinsspitze as well as the German policy, see that it is not a Problem.

Freshly returned from the training camp in Qatar was reported from the FC Bayern Munich with a proud undertone of the conclusion of a new sponsorship agreement. “I am pleased with Doha Airport a Sponsor from the tourism industry to welcome. This partnership is another step in our internationalization strategy,” declared Karl-Heinz Rummenigge announced, the CEO of FC Bayern Munich. The long-term and lucrative Deal with the “Hamad International Airport” brings up the German football Champions, several million euros per year.

A true Shitstorm earned the German football Branchenkrösus on the Internet for this highly controversial business, finally device, the host country of world Cup 2022 because of the disregard of human and workers ‘ rights again and again in the headlines. FC Bayern had, however, already in the past, was not held in the Emirate on the Persian Gulf, the annual Wintertrainingslager to complete.

It came to the last policy of the German government. With the new advertisers, there is now apparently no Problem. “The fact that Qatar is a strong Investor in Germany is here and exclusively economic relations between Bayern Munich and Qatari companies are affected, however, is from foreign policy point of view, nothing wrong with that,” said German foreign Minister Frank-Walter Steinmeier (SPD) of the Newspaper “image”.

Qatar in the future as advertising in the stadium

The airport of Doha is the tenth platinum Partner of the Munich, and may in the future at the Allianz Arena on the gangs recruit. Estimated between five and seven million euros per year costs as a platinum partnership with the people of Munich. Part of the cooperation is, according to Rummenigge but also that “we are together in social projects and dialogue about socially and politically critical issues will promote”. How exactly this should look like, there is no information. Criticism of the close relationships between FC Bayern Munich and Qatar had Rummenigge before the departure in an Interview with the “sporting image” is rejected. A training camp was “not a political Manifestation. No one should be things mix, which do not belong together.” Also, would the Partner in Doha, “our Beliefs are to know, for example, in the question of labor rights. But you’re only listening on the basis of respect and trust.”

Internationalization strategy instead of “mia san mia”?

With the conclusion of the contract want the Bavarians with their “Internationalisierungstrategie” at the Auslandsvermarktung further points. In the past two years, they presented themselves in the course of the internationalisation of the brand FC Bayern in the summer of 2014 in the U.S. and last July in China. This is “a very important factor for the future,” Rummenigge before the China Tour says: “We come late, but with full steam ahead. We are the way to consistently go, and the market plow.”