Balance sheet
Apple is run out of breath
The years of rapid growth of Apple stumbles. In the past Christmas season there was only small growth. This is due to the strong Dollar and Konjunkturprobleme in some countries.
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Apple in spite of record profits with Worry (economy 27.01.2016)
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Apple in spite of record profits with Worry (economy 27.01.2016)
Apple is heading for the first decline in the iPhone sales since the launch in 2007. The paragraph was in the current quarter, year-on-year decline, said CEO Tim Cook. In the last holiday shopping season, managed to Apple just yet, a small increase of 0.4% to 76,8 million devices. That was enough, however, to be almost a new record profit of 18.4 billion dollars (17 billion euros) to achieve. The group is now sitting on a Geldberg of 216 billion dollars.
Apple pointed to the weak economy in several key markets and a massive headwind of the strong Dollar, the Auslandseinnahmen when converted into the U.S. currency for the balance sheet lower look. Cook spoke of “extreme conditions, such as we have never experienced”. Quarterly sales rose in the end of December concluded the first quarter by 1.7 percent at 75,87 billions of dollars, as the group is following the US market close on Tuesday announced. Without the negative currency effects, it would have a sales increase of eight percent given, stressed Cook.
The strong Dollar makes Apple to create
The Christmas season shortly after the launch of a new iPhone models is traditionally the most important quarter for Apple. Before a year had Apple in the period 18,02 billion Dollar earned. At that time, were the iPhone sales with the launch of the first models with significantly larger Displays to 46 percent hochgesprungen. Now put a bit of the average selling price per iPhone year-on-year to around $ 4 to 691 dollars. This would him the unfavorable currency courses for $ 49 is pressed down, stressed chief financial officer Luca Maestri. Apple had, in several countries, the price increases to the price to compensate.
The iPhone is the most important product of Apple, and contributed in the past quarter, 68 percent of the sales. That Apple is on affordable Smartphones in the offer waives, driving the profits up, slows down, but in the competitive business market share. Despite the expected decline in revenue in the current quarter wants to be the CEO of any change of strategy. No, it will continue to not cheap-iPhone – Tim Cook makes it clear that he is the previous strategy remain faithful, even if the sales of the Smartphones currently no longer grow. The view of Cook: There is a global economic storm, at some point in passing. And in countries such as China or India comes just a huge middle class with a potential new customer for Apple devices.
The Chinese are still crazy about iPhone
Some analysts feared slump in China given the economic turmoil in the huge market remained, even if the growth rates are not as high as in the past. Year-on-year, there was a sales increase of 14 percent, iPhone sales grew by 18 percent. Apple makes in China, around a quarter of his business. The group will invest where not to go back and, as planned, for the summer, the number of its stores from 28 to 40 wind-up, said Cook.
For the current quarter of a year, expects Apple with the first decline in sales since more than a decade. The Erlösprognose was 50 to 53 billion dollars, determined. A year ago, made Apple in the quarter to the end of March 58 billion dollars in sales.
zdh/ul (rtr, dpa)