Twitter rocks not more

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Twitter rocks not more

The stock is in the basement, the user Numbers are stagnating, the competition with Instagram and WhatsApp in the neck: The short message service Twitter is fire under the roof. Now, four people at once.

Jack Dorsey, Twitter founder and billionaire, has a great role model. It is the late Apple founder Steve Jobs. The not only has the once schlingernde Apple company again renovated and Kultfirma hochgejazzt, but also with the animated film specialist Pixar Studios successfully a second firm be set up and for good money, to 7.4 billion U.S. dollars, of Disney sold.

Two companies to grow and thrive – just the dares the Twitter founder also. In the morning, he sits in the office of Facebook in Market Street in San Francisco, in the afternoon, he sits a few Blocks away, also in Market Street and directs his second child, the payment service for mobile applications called the Square, in December to the stock market.

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Number of users stagnate

Both children are on the stock exchange – what more could you want, you could say. But it happens to be the firstborn child, it is not around. Twitter managed it in the last few years, not new users to inspire. The short message service is also due to lack of profits under the pressure of investors and has also else with severe problems to fight. In the past twelve months, the company almost the entire Management and experienced a deduction of talents on the highly competitive job market of Silicon Valley difficult to manageable.

Now the group has four other top teams lost at once. Below is Produktchef Kevin Because, in the technology scene is often considered the face of the company occurred. Jack Dorsey said in a Tweet that the officers were at his own request, gone. Dorsey was in July at the group’s top management returned to the Wachstumsflaute trying to turn things around. Since then, several leaders of the sails removed, a Abgangswelle as now, however, there was not.

Courageous Change Of Course…

Dorsey himself confirmed in his Tweet to the report, a technology blog about the departure of the four Manager. This also includes media-Director Katie Jacobs Stanton, before your Twitter Job also for the in the Alphabet, renamed Internet giant Google has been working. Also the head of the engineering Department and human resources Department, Alex Roetter, and Brian Schipper, go.

About ten days before had Dorsey, potential innovations in the Twitter service has announced, such as the omission of the limiting messages to 140 characters. So, there Considerations, the users Tweets with up to 10,000 characters to allow what is within the Twitter community under the Hashtag #twitter10k fierce debate was sparked.

….but in what direction?

Dorsey had been in the autumn, explains, the company from San Francisco will be “courageous change” take place. A detailed Plan of how he founded in 2006 company a success attributed to the will, he remained so far, but guilty. The billionaire is planning, according to insiders, this week’s discussion with his top management team. Members of the management Board according to Dorsey for the time being, the tasks assigned to your Ex-colleagues. You may also have the tasks of Jason Toff to be distributed, the Video service Vine directs, and tweeted that he was going to Google switch. Dorsey mentioned Toff in his Personalmeldung but not.

Twitter relies mainly on the competition from Facebook, which has more than 1.5 billion users. Not only with the free photo and Videoaustauschdienst Instagram, but also with the Messaging service WhatsApp has the social network is a broad. Since Dorseys return to the Twitter top brought the microblogging service to offer new products, the number of users increased but this is not essential. Rather, she grew up in 2015 so slow as never before, and with around 300 million behind Instagram with 400 million has fallen behind.